Previously, I had thought that very few people bought a book based on endorsements.
(By endorsements, I’m referring to the endorsements that appear in the first pages of a book and on the back cover.)
I assumed that book blurbs were highly overrated, and in the main, ineffective for three reasons:
1) I don’t ever recall buying a book because of an endorsement. I buy books for one of two reasons. One, I know and like the author. Two, I am interested in the subject that the book treats. That’s all.
2) My experience with superb books. Many of the best books I’ve ever read either didn’t have endorsements or the endorsements were written by people that I’ve never heard of.
3) The consensus of experts. The marketing gurus I have read have clamored (rather loudly) about how book blurbs aren’t that important.
But as I’ve recently learned from many of you, it appears that this isn’t the case. Apparently, many people decide to buy a book based on such blurbs.
So I stand corrected.
I’ve always been appreciative of those authors who took time out of their busy schedules to read a manuscript I’ve written and then wrote an endorsement for it. But my appreciation for them has just increased, knowing that their hard work proves more effective than I had once thought.
Therefore, I’d like to publicly acknowledge and honor the following 55 people. Each person has endorsed one or more of my books:
Michael Spencer (the late)
Gregory A. Boyd
John R. Franke
Grace (at KingdomGrace)
Dave Norrington (the late)
If you are interested in reading exactly what they wrote, click here.