I get bored easily. That’s why I find the Lord so fascinating. He never wears out, and He’s full of surprises.
I used to like walking into Christian bookstores and investigating the books on their shelves. But I quit. Why? Because I could no longer abide the festival of pop Christianity.
The vast majority of local Christian bookstores carry stocks of pop Christian books, and rarely (if ever) carry books containing spiritual depth. That used to NOT be the case. But pop Christianity is winning the day — among the masses at least. That’s why I didn’t bemoan the loss of Family Christian Bookstores when they folded.
So to my mind, brick and mortar Christian bookstores always carry a plethora of pop Christian books, which always overshadow the deeper stuff (when they even carry those).
More examples of always …
- Christian trade books always contain chapters that are between 5 and 30 pages (I’m not counting devotionals). Most of them are between 14 and 30 pages long.
- Christian podcasts are always between 15 and 90 minutes long.
- Christian podcasts are always interview-based, monologue-based, or sermon-based.
- Christian books are always either fiction or non-fiction.
- Unless it’s a commentary or Bible reference resource, Christian books always weigh under five lbs.
- Masterminds are virtually always for business leaders.
So for better or worse, I decided to do the opposite of always in all of those areas. (If you’re new to my work, feel free to ask me for examples in the blog comment section and I’ll be happy to provide them for you.)
Now my challenge for you: Why not try doing the opposite of always — in your life, in your business, in your ministry, etc., and see what happens.
The Christian world is dying for lack of imagination and creativity. So why not be among those who break the trend?
“Never been done before” is usually better than “always.”