Media expert Phil Cooke recently put out a remarkable book called One Big Thing: Discovering What You Were Born to Do. Most of the books that fall into my hands are skimmed. However, I read One Big Thing word-for-word. I even marked in it (something I rarely do). I liked the book so much that I brought Phil onto the blog for an interview about the book. Enjoy the interview and order the book.
For readers who aren’t familiar with the book, what is the premise and the overarching idea?
Phil Cooke: For more than 30 years, I’ve helped churches, ministries, and nonprofit organizations engage the culture more effectively. In case after case, I discovered the organizations who really get noticed, funded, and valued are organizations who do one big thing extraordinary well. All the organizations that are average at many things never seem to get noticed. So a few years ago, I started applying that idea to individual people. Who are the artists, pastors, writers, filmmakers, or leaders that get their message heard?
It’s people who are known for One Big Thing. And for the record, your One Big Thing isn’t necessarily about a job. It’s not so much about discovering your One Big Thing is to be a pastor, salesman, or secretary. Your One Big Thing is really about the over-arching purpose for your life. What you’re “wired” to accomplish, and what you were born to do?[Continue Reading...]