Today I interview my friend Phil Cooke once again. This time, we talk about his new book, Unique: Telling Your Story in the Age of Brands and Social Media. If you’re an author, speaker, musician, blogger, or artist of any kind, you should have this book on your bookshelf. Here’s the interview.
As you know, I loved your book, One Big Thing. How does Unique differ from that book?
Phil Cooke: Unique: Telling Your Story in the Age of Brands and Social Media is really my life message. I believe the greatest challenge facing leaders and creative artists today is getting their message heard through the clutter of competing voices. We live in the most disrupted and distracted culture in the history of the world, and it’s more difficult than ever to break through and get noticed. [Continue Reading…]