Today I interview Ray Edwards. Ray is a Christian businessman – a copywriter by trade. There’s a lot of confusion today among the Christian community on the matters of having a business and the ethics of marketing.
I caught up with Ray to ask him some questions about these topics, as he’s a seasoned expert in the field. For those of you who are like me and give much of your income to the poor, you’ll want to learn how you can help others more by having a business of your own.
I hope you’ll read the interview and check out Ray’s resources.
Ray, you are a professional copywriter. Many of my blog readers are bloggers, authors, pastors and/or teachers in some capacity. What exactly is a copywriter and how can your services be of help to my readers?
Ray Edwards: Copywriting is persuasion in print. These days, “print” can mean ink on paper or more likely words on a screen.
The copywriter’s job is to tell a story that persuades the reader to take action. This skill is really about more than mere advertising and marketing. It’s about impacting human behavior.[Continue Reading…]