Imagine you are living in the 1960s. It’s August 1966, and a friend invites you to hear The Beatles – the world’s greatest band at the time – in concert live. You respond, “I can’t make it this year. I’ll go to their next concert.” Only The Beatles never play live again. But you couldn’t possibly know that when you declined the opportunity to hear them live.
It’s July 1980, and your favorite band, Led Zeppelin, is playing a few hours from where you live. You have a scheduling conflict that you can resolve, but you say to yourself, “I’ll just hear them another time.” September comes and Zep’s drummer dies. It then hits you – you said “no” to the last opportunity any mortal would ever have to see the original Zeppelin live.[Continue Reading…]