This post was written in 2012. Since that time, the ranking of websites (via Alexa, etc.) has changed remarkably and so the original post is no longer valid.
The good news is that the content of this article has been replaced by the SCRIBE online training, which contains an entire section for bloggers and the art of blogging that’s up-to-date and evergreen.
Mary Ann Garson
thank you so much for helpful information, same here I am working on my Alexa rank, nice to hear from an expert blogger like yours,. thanks
Amit Nigam
Alexa ranking system is good for advertising, thanks for the post. Great info with great content… good job keep it up.
Kevin
Fantastic Post! i was looking for something along these lines, definitely i will implement this on my website.
Thanks.
Mary
Great information and very nice tips!
Amia
Wait, you have genius framework and you recommend studio press?
Frank Viola
Genesis is one of the Studio Press themes.
Anand
Thank you for this wonderful post.
Your blog was very helpful. Thank you so much.
🙂
Jikku
Thanks brother, I will definitely check this on my site
Greg
Thanks for the great article. I have only been blogging for 4 months and have seen my rank go from 20mil to 1.8mil. It has currently gone up a bit due to inactivity. Thanks for the tips, I am going to put them to good use.
Jayrald
Great article about Alexa. I will definitely put to good use. Thanks!
jay
I was trying really hard to get my alexa rank lower… i dont like toolbars either, and i didnt know this #s 6 and 7 :(. I dont have a choice then but to install the toolbar and start doing what you have suggested, even if alexa ranking is “not an accurate system”.
Thanks learned something in your post :).
Akbar Firdiansyah
Thank you very much for this wonderful tips, I am still trying to get my blog rank below 100.000 😀
Rasel
Great job. Its really helpful for new blogger.
Dan
The Alexa ranking is worthwhile as a way of making relative comparisons to your “competition”. It is not an absolute traffic ranking since different demographics visit various sites with and without the Alexa Toolbar installed.
A lot of people may visit Apple.com putting their ranking at #50, meanwhile, Conduit.com is ranked higher at #37. Does this mean that Conduit is more popular than Apple? Probably not but because Conduit appeals to the type of individual who would more likely have an Alexa toolbar vs Apple, then it makes it appear that Conduit has more traffic.
So a better way to look at the Alexa number is to compare similar categories as it is more likely that if someone is looking at Apple’s site, they also are looking at Microsoft’s site. Apple sees that MS is getting more Alexa traffic than they are so this might affect their online marketing decisions relative to those in their own industry.
This is even more the case for niche B2B sites. If you have a medical device company selling to hospitals and your Alexa rating sucks compared to your direct competition then you should worry given that the hospital probably does due diligence on their vendors using Alexa. Keep in mind that you are assuming that the same demographic that would visit your site also visits the competition’s site. You don’t really care about the fact that some people have the Toolbar and others don’t. The question is, do the people who DO have the toolbar look at your site before or after they look at your competition’s site.
This is a foundational question. Obviously, it is important to know what kind of prospect or customer an Alexa Toolbar user might be compared to one who doesn’t have the tool bar but this same consideration goes for your competition as well so the ranking at least gives you an idea of where you are in your industry compared to others in that same industry.
The bottom line is, Alexa is a way to see how you fare compared to your direct competition and not to the world as a whole. It doesn’t mean those people are better prospects. That’s a different issue.
chania villas
Alexa is a way to count the site popularity. It needs to be improved because anyone can influence the results with fake visitors.
MGV
If it’s based on a toolbar, why do so many people see it as reliable?
Becky
Do you think that because you’ve stopped the premium membership, they’ve somehow lowered your score? That is crazy! (but I believe it). What’s the point of it if you have to pay to influence it?
Everett
This is an excellent article. I use Alexa, but haven’t reviewed many Alexa blogs as much. I have had the alexa toolbar installed but for some reason its no longer working with firefox browser. Great tips and thank you for sharing.
nishant
great, this will may help me to improve my blog.
Zack
doing well with alexa too, hope to get to under 100k in two months am currently in 300k
Sadiq Anwar
Great Post! i was looking for this, and definitely will implement on my website and blog..
Thanks.
Chris Hills SEO
Great post thank for sharing.
Rakesh
thank you so much.
Reese
That is awesome advice. I’ve been looking for ways to get my Alexa ranking way down so that I can start selling ad space. Thanks for the tips!
Reese
Skip
Great information, Frank. I look forward to hearing more ways to improve on the Alexa, and any other tools to get site traffic and indexing.
Vanhoutte
Don’t forget the traffic is measured only because a few people have the Alexa toolbar installed. This is the only way for Alexa to measure traffic for a site so don’t be sad when your site is not <100,000 since it's not accurate anyways.
Junior Quest
3 weeks ago my alesa ranking was 12 million plus and yesterday was 1.7 million
I received 800 to 1500 unique visitors a day ffrom search engine and advertising campaign.
Well I hope to hit below 100k mark in 3 months. And the best part is my domain is less than a month old 🙂
Matt Dabbs
Alexa gets rankings solely based on what people with the alexa toolbar are viewing. That is how they get their data. That means you want your readers to have the toolbar.
http://mattdabbs.wordpress.com/2010/04/14/how-accurate-is-alexa-stats-dont-lie/
See comment #7 where someone from alexa gave some explanation of their system.
Jeremy Myers
That’s excellent. I use Alexa, but haven’t reviewed many Alexa blogs. I just installed the badge, and am sitting at just over 500,000.
Brent Pittman
It helps to leave comments on other niche sites that also are interested in low Alexa rankings. Other bloggers and tech sites. Only viewers who have the toolbar installed and visit your site count toward your Alexa ranking. I’m hovering around 177K as of mid June 12.
Frank Viola
Thanks for adding that great tip.
John Saddington
wow! you’ve been doing great as well in terms of writing and engagement! that matters as well!
Thanks for supporting Standard Theme! v3.0 is coming out sooooon!
Frank Viola
Standard Theme fo Life, yo. 🙂