Alexa is a blog ranking system among many others.
In a previous post, I talked about the danger of obsessing over rankings and social media stats. Keeping that in mind, if you’re a blogger who advertises on your blog (this fits many of my readers), then you’ll want to know that some advertisers look at your blog’s Alexa score to determine if they are going to advertise with you or not.
For that reason alone, it’s worth exploring the subject.
With over 150 million blogs on the Web today, a blog that has a ranking of less than 100,000 is doing great.
Anything below 50,000 is spectacular.
I’m writing this post for the sake of those of you who want to get your blog’s Alexa score down. And I’m writing from what I’ve discovered from my own experimentation.
In October 2011, my blog was on the free WordPress.com platform. At that time, the blog’s Alexa ranking was 28,347,335.
When I moved over to WordPress.org and put my blog on the Standard Theme, my Alexa score dropped below 1 million.
On February 28, 2012, the blog’s Alexa score was 577,531. Since that time, I’ve done ten things that have caused my score to fall below 100,000.
On June 6, 2012, it broke the 100,000 mark.
At the rate that it’s dropping, the global rank should be well below 50,000 four months from now. But we’ll see.
How I Got My Alexa Ranking Below 100,000
1. If you’re not using the Standard Theme yet, I can’t recommend it enough. See the first point of my Advice for Bloggers post. It has instructions on how to order and install it.
2. Install the Alexa toolbar. You need to use Chrome, Firefox, or Internet Explorer as your browser. I’m not a fan of toolbars, but this one is neat.
3. Register for an Alexa account. It’s easy and free.
6. View your blog and all other blogs using the browser where the toolbar is installed. So if you installed it in Chrome, then view all blogs in Chrome. The same for Firefox or Internet Explorer.
7. Write a review for the blogs you like on the Alexa review system and give them high scores. The word on the street is that if you write negative reviews or give low scores, it hurts your blog ranking. So only review the sites and blogs that you like. The more reviews you write, the better.
8. Ask the people who like your blog to write a positive review for it on Alexa.
9. Blog consistently (at least once a week) and write quality content that people want to share. Don’t beg or ask them to share your posts. If what you write is valuable and edifying, people will share your posts naturally.
10. Be patient. The following will you give an idea of the pace by which my Alexa score dropped. I’ve been tracking it once a month since March.
3/6/12 – Alexa global rank = 564,234
4/4/12 – Alexa global rank = 262,700
5/5/12 – Alexa global rank = 135,307
6/6/12 – Alexa global rank = 99,870
7/6/12 – Alexa global rank = 88,092
8/6/12 – Alexa global rank = 87,392
9/6/12 – Alexa global rank = 79,324
10/6/12 – Alexa global rank = 75,133
In closing, I want to give credit to Michelle Shaeffer. Her blog has helped me in this area.
Update: I’m writing this on 11/6/12 and am sorry to announce that I cannot endorse Alexa. Their rating system has major problems. Today, my Alexa ranking is higher than it was one month ago, even though my RSS subscribers, readership, and pageviews have increased. In fact, the blog recently ranked in the top 5 of all Christian blogs on the Web. Yet the Alexa ranking for this blog is higher than many blogs that have less traffic. My ranking went up after I stopped paying for their monthly premium membership. I’ve written to Alexa about this problem, but only received boiler plate responses which didn’t answer the question. Given the statistics from Google Analytics and Awstats, this blog should have an Alexa ranking that is well below 50,000 by now. Consequently, it’s not an accurate system and I cannot recommend it.
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